Jacksonville, FL – Vitalis advised on an Exclusive Marketing Agreement (EMA) with Comcast for North Creek Village, a 520-home community in Jacksonville, FL. Working closely with residents and community leadership, Vitalis identified key priorities: more reliable service, stronger accountability from providers, stable HOA dues, and the flexibility for homeowners to choose among service providers. This agreement met these needs while creating long-term value for the community.

Win-Win Agreement for Residents

• Stronger Accountability & Reliability: Stricter Service Level Agreements (SLAs) guarantee dependable service and responsive customer care, with a dedicated Comcast account manager assigned to the community.
• Repairs Funded Without Dues Increases: A signing bonus (“door fees”) covered repairs to the pool and clubhouse—expenses that would have otherwise been paid out of HOA dues.
• Free Internet for Common Areas: Vitalis negotiated complimentary Comcast service for shared spaces, reducing costs the HOA would normally cover.
• Flexibility Preserved: Homeowners continue to have the option to choose their preferred internet provider.
• Community Elevated: The EMA gave North Creek Village greater visibility with Comcast, securing recognition, leverage, and priority service.

Understanding Exclusive Marketing Agreements (EMAs)

An Exclusive Marketing Agreement (EMA) is a contract between an HOA or COA and a service provider. It grants the provider marketing rights within the community while preserving homeowner freedom of choice.

Key Benefits for Communities:

• No Added HOA Expense: Residents purchase services individually, so the association has no financial burden.
• Infrastructure at No Cost: Providers often install modern networks, such as fiber, without charging the association.
• Revenue for Community Projects: Associations receive compensation (“door fees”) that can fund improvements and offset HOA costs.
• Built-In Accountability: Agreements frequently include service guarantees and dedicated account managers.

An EMA ensures residents enjoy stronger services and financial relief—while maintaining flexibility in their provider choices.

Putting Residents First

“This partnership ensures North Creek Village residents receive reliable high-speed connectivity—while preserving flexibility and protecting residents from higher HOA dues,” said Maz Khan, President at Vitalis.

Media Contact: Abigail Kind 802.881.9278